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Knowing Your (Incremental) Online Reputation

Posted by Notend , 30 September 2021 · 63 views

Knowing Your (Incremental) Online Reputation While we transition from the Reference Web to the Incremental Web, more and more information will be available online – especially information about you.

As the web moves from merely a reference medium to a true conversational medium, and the tools to post our thoughts and digital content becomes more accessible, the amount of information about individuals will increase. And search engines dedicated to find that information will also flourish.

I think everyone (or at least nearly everyone) has “Googled” themselves to find out android vpn what is posted on the web about them. Yes, but have you “Technorati’ed” yourself lately? Other than professional bios, the reference information available when I’ve Googled my own name is pretty basic (for example, a quote in the New York Times and the results from an Angel Island 12K race a few years back). And my Technorati results are mostly just my own blog entries & trackbacks to them.

But what happens when your online reputation goes awry? In the course of my job, I was doing due diligence on one nameless entrepreneur and learned his fiance’s “pet” name for him in her blog. That, I am sure, he didn’t wish for someone in a professional context to see. Embarrassing, yes, but innocuous as well. Yet you can see where this could go if only taken one step further. An angry ex-spouse rants on his/her blog about the other, or a not-so-flattering picture from last year’s company holiday party tagged with your name on flickr. That could do some actual damage.

Your online reputation does matter, and I’d argue it will increasingly do so.

For example, when Fred Wilson of Union Square Ventures hired Charlie O’Donnell, he turned to online research, “We found his blog to be the single best diligence item in our process of hiring him.” Now that’s a powerful demonstration of a positive online reputation.

Increasingly, we are going find out information – both professional and personal – about people online. (I know from my own web server logs that ten people found have found this blog so far this month by typing my name into one of the search engines.) And as more information about us is online, people will be increasingly likely to search for us.

Do you know your own online reputation? It’s out there whether you know it or not.

The Need for Speed
In a recent Business 2.0 interview with Om Malik, Cisco Systems' Chief Technology Officer Charlie Giancarlo is quoted as saying,

"I think 100 megabits per second into the home is a given [in the near future] if we want more HDTV channels on our IP connections. Inside the home, 1 gigabit per second is going to be necessary as we move those big video and audio files around. In a decade or so, I expect that gigabit wireless would be cheap enough as well."
The only question that I would ask is: with each member of a four person household all simultaneously using utilizing HD IPTV, VoIP, file sharing to multiple devices, automated storage backup, and many other imminent bandwidth intensive apps – perhaps we need 1 Gb/s into the home sooner than in a decade?

There’s no question, though. It’s coming.

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