@wraith87's comment that you should promote the game for yourself, not for ffg. (quote doesn't work for me on this site, otherwise I'd quote your post)
that's all well and good, but it leads to situations where communities live and die based on one superstar TD. he or she puts a ton of effort into growing and promoting the game, and the game grows (not always of course). but then that TD gets tired of doing ffg's job for free and takes a month or two off, and the game dies. and when that person later wants to get back into the game, their community died without them, and the TD is starting back at square one, and probably will have a much harder time getting things going the second time around.
if ffg supported those superstar TDs (with say free force packs), it helps prevent that burnout. also, if that TD wants to step back or take some time off, it makes it more likely that there'll be a new person willing to step up and take over running the community (since the job is no longer thankless).