You guys are totally missing the point.. It isn't lame cause you get 1/2 the cards.. (though it is). The real problem is how this effects the longevity of the game. The marketing decision about splitting the packs is just a retarded and total screw up at FFG corporate.
Here is why...
We all like this game, we all want the game to have a life for years to come, and we all want new players to be able to jump in a few years from now.. right? Well this screws that up. Years from now when prints are hard to get (see aGoT major expansions to see what I am talking about) A player who wishes to build a competitive deck or fill a collection has to now track down 2 copies of a set rather than one. In the future it is no longer the case that you can find a old and rare copy of a pack, you have to find 2. This means that it will be exponentially harder for newer players to enter the game. Now we need to wait for full reprints, as if you go to Ebay or a game store you need them to stock 2 at a time instead of 1. If they released them like any normal person would all you ever need to track down is a single copy at any given time when the packs are rare, and this will happen. Anyone can jump into the game look up and/or design a deck they want and track down the cards a billion time easier. The splitting of the packs just makes it harder for collectors and harder for new players to join the competition.
Then don't buy two. You don't NEED to do anything.
Apart form completely missing the point (see above) this is a total load of bullshit. I would bet the vast vast majority of players will buy 2 copies. How many copies of the expansion are you going to buy? Anyone that wants to make competitive decks will get 2 copies. Any OCD collector (oh right that is like 90% of card game players) will get 2 copies.
What this really means is that people with less money will have less powerful decks. Like say I am a broke guy that has just had a new kid or something and things are a little tight... a new pack comes out that has a POD I wish to add to my collecting for a deck I am thinking of.... now I need to buy 2 copies (as pretty much everyone will) and get more cards I am not interested in and basically spend twice the cash.
If there was 2 boxes released at same time, or in short succession but each box was a contained complete set then there would be no such problems for people with less disposable income, there would be no problems with the longevity of the player game due to collection issues and their would be no jumping in issues for new players in later years and it wouldn't have pissed off 1/2 the community. It was juts a douche greedy move from FFG.